A merger agreement has been reached by Strive asset Management with Asset Entities Inc., paving the way for a significant transformation into a treasury firm centered around Bitcoin.
Strive has set a $1 billion capital target and is leveraging distinctive strategies to enhance its exposure to Bitcoin.
Strive announced on May 7 that the merged entity will operate under the Strive name and continue trading on NASDAQ.
The firm stated that the initiative would establish the first publicly traded asset manager fully aligned with the Bitcoin Standard.
“Strive intends to use all available mechanisms, including novel financial strategies not used by other Bitcoin treasury companies, to maximize its exposure to Bitcoin. We believe that Bitcoin is the hurdle rate and we intend to evaluate all corporate capital deployment on whether it outperforms Bitcoin.”
Strive CFO Ben Pham stated:
Exchanging Equity for Bitcoin
One approach advocated by the firm involves the provision of company equity in return for Bitcoin, with the structure designed to prevent the occurrence of a taxable event for BTC holders.
Strive is also targeting the acquisition of undervalued or overcapitalized companies to obtain cash at a reduced value.
The firm plans to reinforce its balance sheet and expand its capacity to acquire Bitcoin by leveraging its internal expertise in fixed income and derivatives.
Strive is targeting up to $1 billion in capital through equity and debt offerings to accelerate its Bitcoin accumulation efforts.
In the meantime, the firm has implemented a reverse merger structure to gain immediate access to capital markets, bypassing many regulatory delays typically linked to public offerings. This added flexibility supports the firm’s accelerated growth strategy and aligns shareholder interests with its Bitcoin treasury vision.
Growing Momentum Behind Bitcoin Treasury Adoption
Strive has followed a broader trend of corporate Bitcoin adoption by strategically pivoting its business approach.
In recent months, several companies—including the major banking institution Cantor Fitzgerald through its partnership with Tether—have demonstrated significant interest in acquiring the leading cryptocurrency.
Around the same time, Japan’s Metaplanet announced plans to establish a U.S. subsidiary dedicated to accumulating Bitcoin.
Observers are recognizing these companies as part of a growing group aiming to compete with Strategy (formerly MicroStrategy), the software firm credited with launching the public Bitcoin Treasury model.
Analysts at Bernstein regard this surge of institutional interest as ongoing. The firm projects approximately $330 billion in corporate inflows into Bitcoin over the next five years, with Strategy expected to lead the trend and emerging entities like Strive aiming to replicate its success.
