Trump Media has secured SEC clearance to launch a groundbreaking Bitcoin treasury initiative, fueling its aggressive multi-billion-dollar expansion across fintech, media, and decentralized finance. The initiative is designed to position the company at the forefront of digital asset integration and industry disruption.
Trump Media’s Bitcoin Treasury Deal Becomes Official After SEC Approval
On June 13, Trump Media and Technology Group Corp. (Nasdaq, NYSE Texas: DJT) announced that the U.S. Securities and Exchange Commission (SEC) had declared its registration statement effective for a bitcoin treasury initiative. This move advances the company’s broader growth strategy, aimed at raising substantial capital through what it calls one of the most ambitious bitcoin treasury efforts by a public company. At the same time, the company submitted a final prospectus detailing the terms for reselling securities tied to the transaction.
Trump Media stated that, in line with its obligations under previously disclosed debt and equity agreements involving nearly fifty investors, it secured approximately $2.3 billion in total funding—marking one of the most substantial bitcoin treasury deals ever conducted by a public company. The company added:
The Registration Statement registers for resale by the investors the approximately 56 million shares of equity and 29 million shares underlying convertible notes.
These instruments form the foundational financial structure that Trump Media intends to use to advance its wider objectives in digital media and fintech. The registration also includes a universal shelf, giving the company greater flexibility for potential future capital raises, though the company does not currently plan to issue additional securities under this framework.
Devin Nunes, CEO and president of Trump Media, outlined the company’s forward-looking objectives: “We’re actively executing our strategy to scale the Company, broaden our services, and strengthen our capabilities. Through the concurrent development of our social media network, TV streaming service, and Fintech division, alongside the creation of a bitcoin treasury, we intend to accelerate Trump Media’s evolution into a vital force for the growing customer segment within the Patriot Economy.” Supporters of bitcoin-backed treasury models claim these approaches may act as safeguards against macroeconomic instability and position companies for leadership in the decentralized finance landscape.
