Major financial institutions, including Charles Schwab, Morgan Stanley, and Goldman Sachs, are entering the crypto trading space, signaling their intent to engage with digital assets.
Within the past 48 hours, Charles Schwab, Goldman Sachs, and Morgan Stanley—three prominent financial institutions providing banking and investment services—announced their intentions to introduce crypto trading services to their clients.
On May 1, Charles Schwab CEO Rick Wurster stated during an appearance on Yahoo Finance’s podcast that the institution would introduce spot crypto trading within the next 12 months, starting with Bitcoin and Ethereum. Schwab will incorporate these offerings into its “thinkorswim” platform, the bank’s trading-oriented product suite.
During the Token2049 event held in Dubai this week, Mathew McDermott, Goldman Sachs’ head of digital assets, announced the firm’s intention to engage in tokenized treasury and money market fund trading, along with plans to enter the lending space.
According to a Bloomberg report released yesterday, Morgan Stanley plans to launch crypto services through its investment brokerage arm, E-Trade, starting in 2026. These initiatives would mark the traditional broker’s first move into direct spot crypto trading. Until now, it has limited its offerings to Bitcoin and Ethereum ETFs and futures trading.
Since the United States introduced Bitcoin and Ethereum spot ETFs, institutions have rapidly increased their adoption of cryptocurrency. This momentum has accelerated further under a U.S. presidential administration that openly supports crypto. Regulatory and commercial progress continues, with major players in the country actively working to secure a dominant market position.
