A total of 21 bitcoin has been acquired by DDC Enterprise, a multi-brand Asian consumer food company, through a share exchange agreement. This move represents the initial phase of its long-term strategy to accumulate 5,000 BTC as part of a comprehensive corporate treasury initiative.
DDC Launches Bitcoin Strategy With First BTC Purchase
DDC Enterprise Ltd. announced that it has completed its initial acquisition of bitcoin. (NYSEAM: DDC), involving the exchange of 254,333 Class A ordinary shares for 21 BTC, with an estimated value of $2.28 million. This transaction marks the first tranche in a broader plan to acquire 100 BTC during the current phase.
The company stated that it expects to complete two more transactions in the coming days to acquire the remaining 79 BTC, which will conclude the initial phase of its bitcoin reserve strategy. DDC has outlined its objective to accumulate 500 BTC within a six-month period and reach a total of 5,000 BTC by mid-2027, with the support of a specialized treasury team and advisors focused on cryptocurrency.
Chairwoman and CEO Norma Chu stated that the initiative demonstrates the company’s long-term dedication to incorporating bitcoin into its financial framework. In a released statement, she noted, “Today signifies a transformative milestone in DDC’s journey. I feel inspired by the vast potential this Bitcoin-exclusive treasury strategy offers to our shareholders, especially as the first female founder of a U.S. publicly listed firm to lead such an initiative.
DDC first detailed its bitcoin acquisition strategy in a shareholder letter released on May 15, after announcing record financial results for 2024. The company reported a 33% year-over-year revenue increase to $37.4 million and reduced its adjusted EBITDA losses to $3.5 million.
Chu described Bitcoin as a “store of value” and a safeguard against macroeconomic instability. He positioned the asset at the core of the firm’s reserve diversification strategy. As of March 31, 2025, the New York-listed company held $23.6 million in cash and short-term investments. However, following the announcement, DDC shares experienced a decline of over 12% on Friday.
