A total of 21 bitcoin has been acquired by DDC Enterprise, a multi-brand Asian consumer food company, through a share exchange agreement. This move represents the initial phase of its long-term strategy to accumulate 5,000 BTC as part of a comprehensive corporate treasury initiative.
DDC Launches Bitcoin Strategy With First BTC Purchase
The initial acquisition of bitcoin has been announced as completed by DDC Enterprise Ltd. (NYSEAM: DDC), involving the exchange of 254,333 Class A ordinary shares for 21 BTC, with an estimated value of $2.28 million. This transaction marks the first tranche in a broader plan to acquire 100 BTC during the current phase.
It was stated by the company that two more transactions are anticipated to be completed in the coming days to acquire the remaining 79 BTC, thereby concluding the initial phase of its bitcoin reserve strategy. DDC has outlined its objective to accumulate 500 BTC within a six-month period and reach a total of 5,000 BTC by mid-2027, with the support of a specialized treasury team and advisors focused on cryptocurrency.
Chairwoman and CEO Norma Chu stated that the initiative demonstrates the company’s long-term dedication to incorporating bitcoin into its financial framework. In a released statement, she noted, “Today signifies a transformative milestone in DDC’s journey. As the first female founder of a U.S. publicly listed firm to lead a Bitcoin-exclusive treasury strategy, I am inspired by the vast potential this effort offers to our shareholders.”
The bitcoin acquisition strategy was first detailed by DDC in a shareholder letter released on May 15, following the announcement of record financial results for 2024. A 33% year-over-year revenue increase to $37.4 million was reported by the company, while adjusted EBITDA losses were reduced to $3.5 million.
Bitcoin was characterized by Chu as a “store of value” and a safeguard against macroeconomic instability, with the asset being positioned at the core of the firm’s reserve diversification strategy. As of March 31, 2025, the New York-listed company held $23.6 million in cash and short-term investments. However, following the announcement, DDC shares experienced a decline of over 12% on Friday.
