Salesforce, the popular cloud computing software company, recently confirmed that it is developing a blockchain product, which it plans to unveil at the Dreamforce conference scheduled for September this year in San Francisco.
While speaking to Business Insider’s Julie Bort at the TrailheaDX Salesforce Developer Conference, Salesforce co-founder Marc Benioff said: “I hope that by [our annual conference] Dreamforce we will have a Blockchain and cryptocurrency solution for Salesforce and for all of our customers.”
Benioff, during the interview, said that the first time he started to think seriously of having a blockchain solution for Salesforce was after he returned attending the World Economic Forum earlier this year in Switzerland.
In Switzerland, he happened to have accidentally met a guy who had been attending the cryptocurrency conference taking place at the same time. Benioff said that after this encounter, “I had been thinking a lot about what is Salesforce’s strategy around blockchain, and what is Salesforce’s strategies around cryptocurrencies and how will we relate to all of these things.”
He said that having given a deeper thought to it, he came to the realization: “You know if you do this, this and this, you could put blockchain and cryptocurrencies into Salesforce.”
Benioff said he has since encountered many ideas for blockchain-based solutions and how to integrate them with the Salesforce platform. However, he emphasized that he will focus on those that can deliver the most significant impact to customers. Although he didn’t share specific details about the blockchain product, he indicated that Salesforce may reveal it by September this year.
Businesses across industries such as healthcare, retail, finance, manufacturing, and media widely use Salesforce, one of the leading cloud computing platforms, especially for its Customer Relationship Management (CRM) services.